We interviewed a chauffeur business client of ours, to gather some first-hand experiences and advice.

 
Here at Plan Insurance we have many clients that own and run their own businesses. We understand that at times it can mean lots of long hours and hard work, but it is rewarding when this pays off.
This is especially true of the first 12-18 months of a start up business. Ozcan Ahmed recently established his own chauffeur business, Real.Transfers. He has been a chauffeur insurance client of ours for several years. We recently caught up with Ozcan at promotional event he’d organised in a popular shopping precinct to raise brand awareness within the local business community.
He provided some additional insights as to how he plans to market his chauffeur business start up . A point that underpins every element of the marketing the business is that Real. Transfers should, “Try and provide a service that is what you expect when you book it – never being substandard.” If this promise is delivered upon Ozcan believes valuable word of mouth recommendations will follow.
 
He identified 3 key practices that are central to achieving this objective;
 

Interviewing the Chauffeur drivers.

Making sure they’re right for the company.

“I do [this] myself, individually one by one, making sure they’re meeting high expectations”

Vehicles used are 3 years or newer.

Keeping the standard of a premium service.

A smart and reliable service.

Treat people how you expect to be treated.

“Whatever I do, I do to a high standard.”

“A consistent level of service”

https://www.youtube.com/watch?v=RQ-9zWLyo6U

Core brand principles of a chauffeur business.

 
Another way Ozcan markets his business is through promoting the brand’s three core principles.
These are their selling qualities that add value to their service – the reasons why customers will choose Real. Transfers:
Trust means being reliable, safe, trustworthy and responsible.
Excellence means providing a high quality service, being totally customer focused, professional and striving to be the best we can be.
Commitment means being totally committed to delivering high quality standard, working as one team to support our customers and each other, and listening to feedback so that we can improve.
 

 
So, what do you think? Are these tips helpful?
We like to keep in contact with our commercial insurance clients here at Plan Insurance. So if you are a client of ours and have something to share, feel free to get in contact with us: marketing@planinsurance.co.uk